For years, women have been told to just increase the volume. Add more sets. Do more squats.

The idea sounds logical.
If your glutes aren't growing, you must not be working hard enough.

But that is not how plateau-level resistance actually works.

More volume creates more fatigue, not more growth. It pushes your nervous system harder, which is why so many women end up overtrained, burnt out, and even further from their goal. That is why coaches worry about excessive training — it compounds the problem rather than solving it.

What it does not reliably do is fix the underlying hormonal and energy environment your body needs to actually lay down muscle in the glutes.

That distinction matters.
Glute growth requires the right hormonal signals, not just mechanical stress. Without those signals in place, your muscle fibers receive the stimulus but not the environment to respond and grow.

So while training more might produce small, short-term results, it can create a false sense of progress — and when the results plateau again, most women give up entirely.

That is why women can train consistently for months, eat perfectly, and still look in the mirror and see barely any change at all.